Mitsubishi Gears Up for 2026 with an All-New Electric SUV

Mitsubishi is making a comeback in the electric vehicle (EV) market with an all-new electric SUV set to launch in 2026. This marks the brand’s first EV since the discontinuation of the i-MiEV in 2017. The upcoming SUV is expected to be a game-changer for Mitsubishi, bringing modern design, enhanced performance, and competitive features. With a shift toward sustainable mobility, Mitsubishi aims to make a significant impact on the American market.

In this article, we will explore all aspects of Mitsubishi’s upcoming electric SUV, including its expected design, performance, platform, manufacturing, pricing, and competition. We will also discuss Mitsubishi’s strategy, potential challenges, and the brand’s outlook on the EV industry.

Mitsubishi’s History with Electric Vehicles

Mitsubishi was one of the pioneers in the electric vehicle market with the introduction of the i-MiEV in 2012. However, the i-MiEV struggled to gain traction due to its limited range and compact size. The model was eventually discontinued in 2017.

Now, Mitsubishi is taking a more strategic approach to EVs, aiming for a stronger and more competitive re-entry into the market. This new electric SUV will be positioned as a more practical and appealing alternative for American consumers.

The Rise and Fall of the i-MiEV

The i-MiEV was one of the first mass-produced electric vehicles, but its compact size and limited 62-mile range made it less attractive compared to emerging competitors. The EV market has evolved significantly since then, and Mitsubishi has learned valuable lessons that will likely be reflected in the upcoming SUV.

What We Know About the New Mitsubishi Electric SUV

Expected Features and Specifications

Although Mitsubishi has not revealed full details, reports indicate that the upcoming electric SUV will be a small crossover with a coupe-like roofline. The design will align with modern SUV trends, offering a more stylish and practical alternative to traditional hatchbacks.

• Size & Design: A compact crossover with an aerodynamic shape and coupe-like roofline.
• Range: Expected to be significantly higher than the i-MiEV, likely competing with other modern EVs.
• Battery & Charging: Fast-charging capability and an efficient battery pack.
• Technology & Features: Mitsubishi will likely equip the SUV with advanced infotainment, safety features, and driver assistance technologies.

Connection to the Nissan Leaf Successor

The new Mitsubishi EV is expected to share a platform with the upcoming Nissan Leaf replacement. The Nissan variant is rumored to move away from its hatchback design and adopt a more SUV-like structure. Mitsubishi’s version will likely use the CMF-EV platform, which also underpins the Nissan Ariya.

Manufacturing and Market Strategy

Where Will It Be Built?

Reports suggest that Mitsubishi will manufacture the EV in Japan before exporting it to the United States. This ensures high-quality production but could also affect pricing due to import tariffs.

Pricing and Market Positioning

Mitsubishi aims to price the electric SUV competitively. However, it is unlikely to match the affordability of the recently discontinued Mirage, which had a starting price of just $17,965. Given the rising costs of EV production, the SUV will likely fall within the $30,000 to $40,000 price range.

How Mitsubishi Plans to Compete in the EV Market

Competing with Rivals

Mitsubishi will face strong competition from established EV manufacturers such as Tesla, Ford, Hyundai, and Volkswagen. To stand out, Mitsubishi must offer a compelling package of affordability, technology, and performance.

Strengths and Weaknesses

Strengths:

• Established brand reputation in the U.S. market.
• Potential collaboration with Nissan for technology sharing.
• Entry into the growing small SUV segment.

Weaknesses:

• Delayed entry compared to other automakers.
• Lack of an extensive EV lineup to support consumer interest.

Other Announcements from Mitsubishi

Lower-Priced Outlander Sport Variant

Mitsubishi is also considering introducing a more affordable trim of the Outlander Sport, its current least expensive model. However, with a starting price of $25,415, it is unclear how Mitsubishi plans to reduce costs while maintaining quality.

Lifted Outlander Variant

A lifted version of the Outlander is expected within the next two years. This could appeal to off-road enthusiasts looking for a more rugged option in the Mitsubishi lineup.

Consumer Reception and Dealership Response

Mitsubishi Dealers’ Expectations

Dealerships are excited about the new EV but concerned about the loss of the Mirage, which was a best-seller in 2024 with nearly 30,000 units sold. Dealers anticipate strong interest in the new SUV but acknowledge that it will not directly replace the Mirage’s affordability.

Will Consumers Embrace Mitsubishi’s EV Comeback?

The success of Mitsubishi’s electric SUV will depend on consumer response. Factors such as range, price, and incentives will play a crucial role in its market performance. If Mitsubishi delivers a compelling product, it could attract both new and returning customers.

Future of Mitsubishi in the EV Industry

Long-Term EV Strategy

Mitsubishi has ambitious plans for electrification. The company is expected to expand its EV and hybrid lineup in the coming years, aiming for a stronger presence in the growing electric vehicle market.

Potential Hybrid Variants

While the focus is on the upcoming EV, Mitsubishi may also introduce plug-in hybrid versions of its popular models. This would cater to consumers who want a transition between traditional gas engines and full EVs.

Frequently Asked Questions (FAQs)

When Will the Mitsubishi Electric SUV Be Released?

Mitsubishi is planning to launch the new EV in the United States in 2026.

Will It Be More Affordable Than the Nissan Ariya?

While pricing details are not confirmed, it is expected to be priced competitively, potentially lower than the Nissan Ariya.

What Platform Will the Mitsubishi EV Use?

It is likely to share the CMF-EV platform with the upcoming Nissan Leaf replacement.

Where Will the Mitsubishi Electric SUV Be Manufactured?

Mitsubishi plans to manufacture the EV in Japan and export it to the U.S.

Will There Be a Plug-In Hybrid Version?

While there are no official confirmations, Mitsubishi may consider a plug-in hybrid variant in the future.

Conclusion

Mitsubishi’s return to the EV market with a new electric SUV in 2026 is an exciting development for the brand. With a modern design, competitive range, and advanced features, the new EV aims to reestablish Mitsubishi’s presence in the electric vehicle space. While challenges remain, the company’s strategic partnership with Nissan and its focus on consumer needs could make this a successful launch.

As the EV industry continues to grow, Mitsubishi has an opportunity to carve out a niche and regain its footing in the American market. The coming years will reveal whether this new electric SUV will be a game-changer for Mitsubishi.