Tom Cruise saved the movies in 2022. Then James Cameron wants to save the films a bit more
Return to Pandora.” This is, in all its simplicity is the gist of James Cameron’s Avatar: The Way of Water. The new trailer doesn’t provide any hint that “the story continues.” The trailer doesn’t mention “the Na’vi return.” It’s one simple message: Remember the amazing location we brought you to 13 years ago… Don’t you love to return?
The film is in development for years – and that Cameron created a writer’s space to develop the storylines for this film and not more than three other Avatar sequels The way of water The Way of Water still has a hazy logline. Based on Disney as well as 20th Century Studios, the film “begins to be told stories about the Sully family (Jake, Neytiri, and their children) and the turmoil that comes their way and the extreme lengths they go to in order to protect each other and fighting to survive and the tragedies that they suffer.”
The trailer isn’t much more than the previous. If you’re watching, you’ll see the fact that Jake’s child Kiri (played amazing by septuagenarian screen icon Sigourney Weaver) is the subject of attention. Also, there is a teen romance subplot. There’s also tensions between various Na’vi clans, and some war with humans related stuff.
Although it’s running for over two and a half minutes however, this Avatar: The Way of Water trailer is more simple than many of the earlier teasers. And it goes against the grain of blockbuster marketing today, which is known to develop the plot and motives, show the comedy and narrative beats and then drop Easter eggs of lore to read.
In stark contrast, Cameron’s strategy is almost entirely based on vibes. The trailer isn’t even overly action-oriented, though there are some thrillingly lively scenes. It instead focuses on stunning images, with sweeping vistas and bathes viewers in the film’s distinctive sapphire and emerald hue that is more vibrant than anything else in the modern cinema (outside animation in any case). While it was premiered at the time of Good Morning America and online on Wednesday the 13th of March, this trailer designed to be viewed in theaters — something that all moviegoers is expected to be watching while they take in Black Panther: Wakanda Forever next week.
It’s a common joke that Avatar one of the most popular film ever made at the box office worldwide has left no trace of its cultural impact. True, thirteen years later I’m unable to recall the plot of the film. However, I can remember the sensation of watching it and that’s the feeling the latest trailer taps directly into.
Cameron is among the greatest populists in cinema, having an uncanny sense of what people want to watch. Through Avatar: The Way of Water Cameron is leaning towards the pure and unfashionable utopianism. Today, visual grandeur is usually found in more minimalist and dystopian versions like the deserts of Dune and the sombre miserabillism in The Batman, the coolly hyperrealistic and desaturated style of Christopher Nolan’s films. Marvel films, on the other hand tend to be more focused on characters rather instead of their often blurred backgrounds.
What was the last time you were taken on a journey that was simply stunning and stunning? The trailer for Avatar: The Way of Water appears to all the world as an immersive natural history documentary that explores an alien planet. This sounds like a great location to spend some time in the darkness.
As with any filmmaker who works in the absence of major IP manufacturing facilities, Cameron faces a fight to break through the “I’ll simply watch it from your home” culture and bring people to attend theatres. For him , and for Nolan and other producer-stars such as Tom Cruise — this is more than the idea of putting assess on seats to help recoup the cost It’s an act of faith. Cruise made his case convincingly this year thanks to the nostalgia as well as the clean, slick storytelling and practicality in Top Gun: Maverick.
It’s now Cameron’s turn. Cameron has brought every resource at his disposal to tackle the task of getting people to watch the film in a variety of formats, from 3D and IMAX as well as a high frame rates. (With the many variations, The Way of Water will be released on more platforms than every movie has before.) While the technology is intricate, the pitch is very easy to understand. He’s aware that the majority of people was awed by Avatar and that they’ve never seen anything as good since. It’s their opportunity to experience the same feeling It’s impossible to imagine how they’ll get it back in their own home.
